Sports Tourism

“The 2026 FIFA World Cup will bring an economic impact to Houston equivalent to seven Super Bowls.”

— Houston Officials

The FIFA World Cup 2026 Demographic

Socioeconomic Impact
is our shared mission.

Together, we can bridge premium content, advanced technology and dynamic storytelling to engage diverse audiences and loyal soccer consumers via television, newspapers, magazines, digital media and more. Tourism forecasts for the FIFA World Cup 2026 are promising. This influx of visitors will likely generate billions of dollars in economic activity, benefiting the hospitality, transportation, and retail sectors.

“Long gone are the days of static and one-sided cultural tourism. Now, media is a curated conversation; it is organic, multi-directional and on-demand.”

Stephanie Coleman
Publisher and Founder Tré

Passionate about disruptive media, martial arts and entrepreneurship, Stephanie is a life-long learner driven by the notion of relevancy and shaped by a ‘How Might We?’ perspective.

A Strategic Opportunity for Innovation & Growth

Tré Nation Media, a culture-driven and dynamic media company, aspires to align with the mission of FIFA, the global sports governing body that organizes football events all over the world.

THE ECONOMIC EFFECT

“Hosting a World Cup is like seeing a comet”

— Randy Evans, Director of the youth soccer club for the Houston Dynamo and Dash

Return On Investment:
An Opportunity that is Hidden in Plain Sight.

Investment Ask: Requesting $100k investment, projected $500k return through ad/sponsor packages, print sales, and premium digital memberships.

Deliverables:

  • A bold magazine issue in January, a special World Cup 2026 edition, and interactive member-only content, guides, and experiences on the website/app.

  • Distribution in key demographic markets

  • Printing supported by local/global brands; digital subscriptions, partner activations, and experiential add-ons (FanFest tie-ins, user-generated content competitions).

  • Fan-driven Houston World Cup guide, with two special issues (January + World Cup 2026) and an online community/membership portal supported by high-profile sponsors.

Tré is positioned to provide access to the Cultural Innovators, Gen Z and Millennials that are driving growth in the travel, tourism and luxury-goods market. Tré curates opportunities for marketers looking to reach this elusive and profitable demographic. More than a magazine or podcast, we create moments that inspire innovators to break free from convention.

Revenue & Untapped Markets

News | Policy | Entreprenuership |

News | Policy | Entreprenuership |

Wellness | Sport | Gaming |

Wellness | Sport | Gaming |

Culture | Lifestyle | Travel |

Culture | Lifestyle | Travel |

Opportunities for Collaboration & Innovation

  • Bespoke Membership

  • Media & Digital Content

  • AI-Powered Marketing

  • Event & Experiential Integration

  • Community & Advocacy

  • Local & Global Expansion

The Value of Tré

✔ Agile & Targeted – Quick to adapt, hyper-focused on millennial, next generation and multicultural audiences.

✔ Innovative Storytelling – Cutting-edge narratives that merge culture, business, and media.

✔ Audience-First Strategy – Deep community engagement with a track record of impact.

✔ Local/Global Sponsorship – Houston’s diverse communities drive the "fan-first" nature of Tre’s coverage.

✔ Target fan demographics: – U.S. Millennials (47%), Gen X (28%), Gen Z (24%) planning to follow the event—driving major traffic to both print and digital products.

✔ Projected Impact: Non-sanctioned guides historically drive high engagement/ROI during mega-events; Tre’s unique positioning offers brand lift and direct conversion of fans to customers.

The Power of FIFA: World Cup 2026

✔ Global Reach – Showcase the tournament’s unmatched scale: 48 teams, 104 matches, expected 5 billion viewers, $13B global revenue; Houston is among the premier host cities.

✔ Data-Driven Media, Distribution & Reach – AI-powered advertising and content optimization. Direct distribution at FanFest, stadiums, hotels, local businesses; digital reach through social, app, and web—plus cross-promotion with community campaigns like "Art of Soccer".

✔ Industry Authority – The convergence of sports, culture, technology, and music during World Cup 2026 creates unmatched brand engagement opportunities—Houston expects millions of visitors, massive local involvement, and global exposure. Tre’s platform and partnerships allow sponsors to directly connect with diverse, passionate fans via exclusive local activations and rich digital content, generating measurable ROI beyond traditional media buys.

✔ Allocated Resources for Communication & Marketing – ($ 0.30 billion) 8% of the budget is allocated to communication, marketing and leveraging digital platforms like FIFA+.

The Competitive Advantage

This synergy is a win-win and unlocks unmatched market positioning, blending the cultural expertise of Tré with the technological and media dominance of FIFA. Together, we create impactful storytelling, data-driven engagement, and scalable content solutions for today’s evolving audiences.

By leveraging experiential design solutions and data-rich content to engage the market for emerging generations, Tré is a platform for forward-thinking marketers and advertisers striving to reach a wider audience, scale their message and increase brand loyalty with soccer fans, millennials, niche markets and the ever-increasing affluent African American consumers.

  • Engagement with local artists/businesses via the "Art of Soccer" campaign transforms Houston into a soccer-themed gallery, making brands part of the city’s legacy.

  • Print/digital synergy drives multiple conversion points—membership, retail, experiences—and offers sustained visibility before, during, and after the tournament.

  • Historic returns in live sports investing further strengthen the business case; sports media and experiential partnerships outperform most asset classes for risk-adjusted returns.

The world is changing daily.

“With over 15 years in the market, Tré magazine is user-centered and always evolving to meet the unique interest of today's affluent reader as well as shape the future buying habits of culturally aware and emerging consumer markets.”

Start Local.
Impact Global.
Own Virtual.

Houston is a growing multicultural city and a gateway to the world.

Tré understands that effective engagement campaigns require robust consideration and authentic conversations with people of diverse backgrounds based on culture, ethnicity, heritage and nationality not simply complexion or geography.

  • Houston residents speak more than 90+ languages.

  • Due to the influx of immigrants, it also has one of the youngest populations in the country. (24.8% are under the age of 18 - Census)

  • By 2030, Generations Y, Z and Alpha will become the biggest buyers of luxury by far, representing 80% of global purchases (Bain & Co)

Sponsorship Structure

Profiles of engaged brands—local restaurants, global lifestyle/tourism companies, sporting goods, technology providers.

The proposed new business strategy entails a new sponsoring structure consisting of the following three categories of sponsors:


  1. Tré Partners (Business, Wellness, Lifestyle),


  2. Tré Experiential Sponsors and


  3. National Supporters

Next Steps

Tre Magazine is the go-to brand for fan-first World Cup experiences, deeply rooted in Houston’s spirit and reach. We showcase authentic fan-led themes, local culture, and viral storytelling, using creative activation throughout the city.

  • 1️⃣ – Align on key priorities and target audiences.

    1️⃣ – Identify resources, team members and timelines.

  • 2️⃣ – Identify opportunities within FIFA’s digital and media ecosystem.

  • 3️⃣ Execute a campaign or initiative to showcase the collaboration.

    3️⃣ Holiday promotion and December announcement of Houston games and World Cup participating teams.

  • 4️⃣ – Measure impact, refine strategies, and scale successful initiatives.

  • 5️⃣ – Develop a roadmap for continued collaboration and market expansion.

Join the Movement

Let’s build the future of media together, with exclusive market reach in traditional, in-person and digital platforms.