presented to
Likia T. Hawkins, MBA, PMP, CISSP
What do you truly desire?
Take a moment to reflect on self using the prompts listed, then answer on the worksheet link. As you embark on the next stage in your journey, I hope this serves as a helpful resource both to define your personal goal as CEO and to distinguish your personal brand and private moments from your marketing message for Steel Point Solutions, LLC.
I have developed it to help a colleague transition and create a brand around their vision. I have found it to be a meaningful exercise and a helpful first step.
You don't have to share all of your answers with me, just some questions to ask and answer for yourself.
Don’t forget… Dream without limits.
Also, please take the free Spark Type Assessment.
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Link to your answers here
My name is
Although this seems easy, we have first names, maiden names, corporate titles and family names. What is the name that brings you joy?I am an extraordinary
Divine Gifts: are those talents that come naturally and that bring us delight. List the two things that you feel are uniquely you.
I have prayed for a life where I can every hour/day/week/month/year.
This is where you begin to design the perfect moments. If you could do one thing every year, one thing every month, etc. what would that be? How would it add value and how would it make you feel whole. (trips, family time, hobbies, aspirations)
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My passion is
This question speaks to that which sparks you joy (it is often the thing that we were told we do too much of as a child).
It is the thing that we can do daily, miss often and consistently brings joy.My (paid) professional skills is/are This is where you list your resume skills. Those trained expertise and talents that are measurable.
In a perfect world I would balance my passion, paycheck and my personal life
How do you do it all? this is where you imagine the perfect and not the logistically feasible. Perfect day, perfect opportunities, perfect staffing.I would like to
(consult/produce/speak/teach/radio/tv/author, etc) Be true to you and not what is popular. If speaking is draining then don’t write that down.I would like to do this with ____________ frequency every hour/day/week/month/year. List the values and then list the frequencies. If traveling takes you away for you goals then list is as a quarterly goal. Be truthful.
Describe the perfect scenario.
This is the place to play. To reconnect with the seemingly impossible, but the vision that once manifested will bring you satisfaction and peace.
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I want to be remembered for
I will leave a legacy of
Speak to your Why…why are you doing this and what one moment would make it worth all the sacrifice?
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.I would like to transition from my current CEO/employee/consultant role to be (TBD) by (TBD) timeline.
I would like to work for (TBD) amount of years, earn/save (TBD) amount of money and then (retire/play)
This is the what next, the moment of pivot and the milestones for your upcoming journey.
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I would work from office (TBD) % of week.
I would work from home/remotely (TBD) % of week.
I want to travel to (TBD)
I want to travel (TBD) times every week/month/year.
Determine the difference between your “want” and your current “requirement”
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I will consider myself successful when (TBD)
I will be content and happy when (TBD)
Sit, reflect and determine your moment of satisfaction and content. what does that look like? (place, smells, people, etc)
Keep the main thing the main thing. Your brand evolution doesn’t have to be complicated—it can be clear, focused, and empowering.
The world is yours. By aligning your responses with these five steps, you’ll activate a personal brand that reflects your goals, elevates your company’s mission, and drives meaningful ROI.
Key Steps and the Process
As we move forward, the upcoming slide provides a clear view of our workflow, packages, and process. This framework ensures that every deliverable is strategically aligned with your KPIs and directly tied to the business goals guiding your success.
Services and Workflow
Our products, services, and key deliverables are structured through a clear timeline and strategic workflow designed to guide every step with purpose. This framework ensures your brand moves with intention, aligns with your business goals, and delivers measurable impact. Whatever it is, the way you tell your story online can make all the difference.
Statement of
Capacity and Will
Work–life balance and the evolution of your personal and professional narrative reflect a unique fusion of desire, market demand, and imagination. This worksheet includes a statement of capacity and will—an articulation of what you know, believe, and are prepared to commit to as you move into your next stage of growth. Please complete it to the best of your ability.
Additional Considerations
If I am sick/injured or hurt, this plan can still work because
Barriers to overcome personal blocks, self-reflection, physical, spiritual, mental.
Work / Life Balance
When work–life balance is not intentionally factored into your vision, both your personal foundation and long-term business success can be unintentionally disrupted. Integrating your relational goals into this process ensures sustainability, clarity, and alignment as you grow.
“Long gone are the days of static and one-sided advertising. Now, media is a curated conversation; it is organic, multi-directional and on-demand.”
Stephanie Coleman
Publisher and Founder Tré
Passionate about disruptive media, martial arts and entrepreneurship, Stephanie is a life-long learner driven by the notion of relevancy and shaped by a ‘How Might We?’ perspective.
Return On Investment:
An Opportunity that is Hidden in Plain Sight.
True Engagement: Expanded outreach through curated experiences, collaborative sponsor/media packages, premium digital narratives and targeted distribution.
Take time to review what you’ve written.
Sit with it. Pray on it. Reflect deeply—and then commit to bringing it to life.
