1. Vision & Mission

• Purpose: Launch a profit-focused Juneteenth magazine rooted in Galveston’s legacy and NIA’s cultural role.

• Why Now: National visibility, major event successes, and authentic cultural demand align for scale and revenue growth.

• Mission: Celebrate heritage; generate profit for NIA Cultural Center; connect sponsors and audiences to the Juneteenth story.

2. Return On Investment (ROI)

This magazine is designed so that over 60-80% of the annual revenue will be profit, far exceeding costs. It’s more of a sales and partnership engine than just a publication.

3. Revenue Model & Profit Percentages

Projected Year 1 Totals:

• Revenue: $92,000 – $150,000

• Annual Operating Costs: $62,000 – $104,000

• Expected Profit Margin: 15-20%

4. Revenue Streams Breakdown

• Advertising (primary):

• Full Page: $10,000

• Half Page: $5,000

• Quarter Page: $2,500

• Community Rate: $500

• Target: 20 placements per issue = $100,000–$200,000/year
  

• Sponsorship:

• Major National Partners: $25,000–$100,000 each

• Annual goal: $50,000–$300,000

• Quarterly Books (4 per year):

• Collector’s and event editions: up to $75,000/year

• Niche Collector’s Edition Book (Special 5th Book):

• Themed to Juneteenth, FIFA, disaster preparedness, or other major moments.

• Collector’s item: Higher cover price ($50–$100 per copy), limited run (1,000–2,500 copies).

• Projected gross: $50,000–$125,000 per edition, depending on theme, exclusivity, and sponsor focus.

• Special advertising rates: Full page ad $25,000, half page $12,000, quarter page $6,000, with up to 10 pages available for elite sponsors.

• Digital Memberships:

• Premium ($10–$20/year), targeting 5,000+ subs: $50,000–$100,000/year

• Merchandise:

• Shirts, mugs, collectibles: $25,000–$50,000/year

5. Cost Control & Efficient Distribution

• Physical Print Runs: Limited, high-value event distribution (festivals, hotels, airports, universities, etc.), increasing exclusivity and profit per unit.

• Digital Distribution: Website, Apple/Google Newsstand, ISSUU, eReader, and special bundles sold at events nationwide.

• Quarterly Book Releases: Each book targets different events and locations, maximizing profit per edition.

• Fifth Collector’s Book: Sold both online and at signature events; promoted as a must-have collector’s item for national and international audiences and sponsors.

6. Technical & Analytical Approach

• Financial Blueprint: Every budget item and revenue source is mapped for transparency—no hidden ‘artsy’ costs.

• ADHD-Friendly: Bulleted sections, step-by-step actions, and tables make staying focused easy.

• Action Items: Concrete, measurable steps for every revenue stream and cost.

7. Strategic Roles

Role Person What They Do

Executive Dir. | Sue | Oversight, finance, deals

Advertising | Alex | Sells ad space, pipeline

Content Lead | Stephanie | Edits, curates content

Program Mgr | Danny | Logistics & coordination

8. Unique Features that Sell

• Augmented Reality Experiences: $30,000/year for AR features—magazine becomes interactive, a first for Juneteenth media and a major sponsor pitch.

• Event Integration: Galveston’s Juneteenth epicenter means constant content for tourism, education, and national sponsors.

9. Growth & Scale

• 5-year plan transitions from initial sponsor reliance to ad-dominated revenue, with digital and merchandise sales doubling in Years 3–5.

• Addition of special fifth edition increases annual profit ceiling and keeps content fresh and timely for niche audiences.

• Potential for nationwide & global reach via Juneteenth and related events (e.g., FIFA, conventions).

10. Talking Points for Funders/Donors

• Seen by over a million households (TV, online, events combined).

• Direct partnership with the authentic Juneteenth story, anchored in Galveston.

• Only magazine with AR, niche collector’s editions, and year-round tourism integration.

• Our readers: Community leaders, families, influencers—core donor and sponsor demographics.

11. Next Steps

• Lock ad rates & sponsorship packages for core issues and special editions.

• Confirm core staff assignments.

• Launch the first issue free for maximum awareness, then capture digital memberships.

• Quarterly and collector’s book schedule—each tailored by season/event

12. Summary Table: PR Versus Profit Orientation

Aspect | PR Focus | Profit Focus

Content | Legacy, storytelling | Ad/sponsor sales, actionable results

Distribution | Brand building, partnerships | Targeted events, exclusive bundles

Special Editions | Event recaps | Collector’s items, premium ads

Annual Margin | < 20% (typical PR only) | 15–25% (our model: profit heavy)