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Sports Tourism Campaign
Presented by Urbias, LLC
April 29, 2026

CREATING A LASTING LEGACY

Celebrating Sugar Land:
FIFA World Cup 26 Partnership Opportunities

We're ready to support
Sugar Land's FIFA story

Tré Nation Media is geared up and buzzing to kick Sugar Land's FIFA World Cup 26 story into high gear with our playful campaigns—think fan fieSTA vibes, cultural goal scorers, and economic game changers! From our "Sugar Land Steps Onto the Global Stage" editorial to multimedia magic like artist soccer ball tributes and "Teach Me Soccer" reels, we're primed to drop fun interviews, on site coverage, dazzling visuals, and cheeky features that rally visitors and spotlight local heroes.

Ready to score big together as your Official Host City Supporter hype squad? Let's Goooooooooooooooo!

We curate experiences that drive conversation, commerce, culture. We’re a team of passionate thinkers and doers, dedicated to building with purpose and clarity.
Collaboration and curiosity drive everything we do. We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
We engage a fusion of tech-savvy, emerging, open-minded and trendsetting communities
From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.

Tré “Teach Me Soccer” Campaigns (Active)
Insider Tips & Futbol Fundamentals

Texans + Cowboys + Crash Course

SOCCER RULES FOR Y’ALL CAMPAIGN

Cowboys, swap your rodeo ropes for soccer goals! Teach Me Soccer Texas Edition schools rodeo fans on futbol fundamentals. Insider tips for Houston's World Cup!
Survival Tips for World Cup

REDEEM THE LIGHT: TEXAS HEAT SOCCER SAFETY

Texas heat hits different, cowboys! Stay safe & hydrated with Redeem The Light weather tips + local secrets for World Cup fans. Beat the burn while you enjoy futbol fundamentals. Insider tips from Sugar Land! #FIFATX26
Etiquette for Texas New Fans

International Fan Health Network Institute: CHEER SMART 101
Texans, cheer like pros! Master soccer etiquette: passionate support vs fights vs proper vibes. From Friday night roars to futbol chants. Know when to wave flags, stay cool, respect the game. FIFA World Cup ready! #FIFATX26
Fundamentals for Friday Night Fans

TEACH ME SOCCER: TEXAS TO ROUND BALL 101
Texans, swap Friday night lights for soccer basics! Master rules, flags, field layout & penalties. From football, basketball & baseball fans to futbol ready. Perfect to promote new fans for FIFA World Cup! #FIFATX26
Next Gen Round Ball Stars

TOURISM & CULTURE: UNITED KIDS 101
Sugar Land families, ignite the next generation! Celebrate local soccer leagues + bring kids into the World Cup magic. Fun drills, league spotlights, family cheers. From Juneteenth legacy tours to international insights, soccer unites us as one. #FIFATX26
Local Gems Beyond the Pitch

TEACH ME SOCCER: SUGAR LAND SPOTS 101
Sugar Land locals, level up World Cup watch parties! Celebrate Town Square cheers, Constellation Field vibes, hidden BBQ joints & family spots. Beyond tourism, it is your neighborhood game day guide. Eat, cheer, connect! #FIFATX26

Let’s Create Meaningful Impact that Last.

Tré Nation Media proposes 5 key collaboration moments to promote economic growth and amplify Sugar Land's FIFA World Cup 26 story.

Tré Nation x Sugar Land FIFA
Proposed Collaboration Packages

Signature Event Access Package

Priority access to watch parties, fan zones, corporate events, and signature activations.

On-site Tré Nation coverage with live social reels, photo essays, and real-time recaps. Perfect for spotlighting Town Square energy, Constellation Field vibes, and community moments.

The Ask: Media access + photo/video permissions per event; event schedule 2 weeks in advance.
Leadership Interviews Package

Exclusive behind-the-scenes interviews with Sugar Land leads driving the FIFA moment.

Feature conversations with tourism execs, event planners, and civic leaders. Distributed across social channels, and digital editorial for strategic storytelling.

The Ask: 30-45 min interviews with 2-3 key leaders; talking points + headshots provided.
Advertising Opportunities Package

Premium ad placements across Tré Nation platforms.

From Tré | Nation Magazine (digital/printed). Custom banners, sponsored posts, and email blasts reaching our tech-savvy, diverse audience.

The Ask: Creative assets (logos, key messaging, images); budget approval for selected placements.
Global World Cup Guide Co-Creation Package

Special printed + digital guides for Sugar Land World Cup international visitors.

"Insider Tips. Fundamentals 101" series covering local spots, heat safety, fan etiquette, and kid-friendly programming. Branded as Visit Sugar Land x Tré Nation—distributed at events and online.

The Ask: Venue maps, partner business listings, visitor data insights; 500 printed copies sponsorship.
Community Activation Package

Local business spotlights + youth soccer league features.

Profile Sugar Land chefs, entrepreneurs, and next-gen soccer stars. "Sugar Land Spots 101" + "Kids 101" campaigns celebrating authentic neighborhood gems beyond tourism. Drives year-round economic impact.

The Ask: 4-6 local business/leader intros + photos; league schedules and youth program details.